Personal Health Devices in Circular Economy - A User Benefit Driven Strategy to Improve the Product Use
In this project, I worked with Philips to develop a subscription service for Philips products within a circular economy. The goal was to create a service that not only brings user benefits and increases revenue but also repurposes products and materials in a sustainable way.
To build the model for the service, I used a human life circle blueprint and persona profile cards, combining qualitative data from market and target group analysis with data about different margins, production costs, and costs for refurbishments. 
I analyzed cost and value-based scenarios on a four-year plan to identify various conditions and correlations and develop contract and price models.
I also recognized that business models and systemic dependencies can be difficult to explain to a diverse audience, so I created storyboards and graphics to make the ideas more tangible and easy to understand. 
By considering the needs and behaviors of different shoppers, we were able to develop a strategy for marketing sustainable solutions that takes into account additional triggers and encourages more sustainable behavior.
The thesis' result is the property of Royal Philips Netherlands and stays confidentialTherefore only selected content can be shown.

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