Personal Health Devices in Circular Economy - A User Benefit Driven Strategy to Improve the Product Use
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In this project, I worked with Philips to develop a subscription service for Philips products within a circular economy. The goal was to create a service that not only brings user benefits and increases revenue but also repurposes products and materials in a sustainable way.
To build the model for the service, I used a human life circle blueprint and persona profile cards, combining qualitative data from market and target group analysis with data about different margins, production costs, and costs for refurbishments.
I analyzed cost and value-based scenarios on a four-year plan to identify various conditions and correlations and develop contract and price models.
I also recognized that business models and systemic dependencies can be difficult to explain to a diverse audience, so I created storyboards and graphics to make the ideas more tangible and easy to understand.
By considering the needs and behaviors of different shoppers, we were able to develop a strategy for marketing sustainable solutions that takes into account additional triggers and encourages more sustainable behavior.
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The thesis' result is the property of Royal Philips Netherlands and stays confidential. Therefore only selected content can be shown.
